Skip navigation

Just come across this great presentation regarding the reality of mobile media advertising on youths or ‘Tha Yoof’. I like where they are going with this, some really good points in here. Even though I have just entered my 30’s I always have the sneaky suspicion that teenagers cringe at a lot of the so-called ‘cool’ ad campaigns that seem to be trying waaay too hard to appeal to their target market.

Talking of ‘cool’ advertising. I’ve noticed that the T-Mobile advert/flash mob done at Liverpool Street Station has gained about 800,000 views. As I was watching I again got the feeling that although there’s obviously a load of people that loved this, to the youth audience this is probably about as yesterday as happy slapping.

Shout out to Ruby Pseudo Blog for pointing in this presentations direction… Her blog rules 🙂

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: