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Morning all, I just wanted to do a blog post about something that has peaked my interest as it has rolled out across the internet and spilled out into the real world. I’m sure many of you have seen the ‘Anonymous’ video posted on Youtube in which a group calling themselves ‘Anonymous’ put forward their plan to dismantle the Church Of Scientology via calling on the people of the internet to unite and rally against them.

The first video has over 2 million views and has spawned quite a reaction to the ideas set forward. The Youtube video feels like a viral campaign for a movie, which is why I have kept my eye on it, thinking that maybe… just maybe this was all going to be uncovered as some clever marketing campaign. It’s all very multiplatform you see, using Youtube, crossing over onto the television news (as you can see below) and turning into real world events. Even using masks that resemble the film V for Vendetta gives the whole thing a cultish/theatricality to it that I think has sparked people’s imagination and possibly got them interested even if they don’t really have a strong opinion about Scientology at all.

Since the first video there have been 3 more official ones. The second video set up protest on 10th Feb.

The third video set forth a code of conduct.

The fourth has been a press release trying to explain further what this is all about.

The results have been really interesting, like watching an episode of Kate Modern, with people turning up outside Scientology Churches all over the world all because the internet told them to… Actually if you listen to the voice of anonymous it seems extremely similar to Steven Hawkins. Hmm, interesting.

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One Comment

  1. The problem with all this is that it’s got a lot of mob rule . . . Attacking Scientology is one thing, but who designates the targets? Who’s going to protect my eccentric special interest group when Anonymous turns on them?

    Or is it just “tough luck kid, you should toe the line?”

    As viral ad campaign, interesting. As political development, disturbing. You can motivate huge crowds very quickly with this technology. And we all know how reliable the wisdom of crowds is in the wake of a major shock like 7/7 . . .


One Trackback/Pingback

  1. By Anonymous « The Multiplatform Game on 07 Apr 2008 at 4:45 pm

    […] Caught Mark’s interest – he’s got the rest of the videos on Multiplatform Monkey.  […]

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