Filed under: Personal
My name is Mark Iddon. I’ve been working in the TV industry for 8 years, 3 of those working with a more New Media bias (is it still called New Media? Not really all that new anymore!).
I’m currently a Multiplatform developer in the UK TV industry and have previously worked as a TV producer & developer on UK/Canada co-productions. I am just about to embark on producing an exciting new TV project for BBC3 starting pre-production in May 2008. After that I could be available for any freelancing needs 
So what does being a multiplatform developer/producer mean exactly?
Well… I work with producers and development teams helping them to develop their multiplatform ideas and help pitch them in to commissioners. This includes developing big 360 (bells and whistles) projects that exist across all media platforms (TV, Online, Mobile, Gaming etc); and also helping to find innovative products that not only compliment the TV proposition but can drive it to greater heights. I also work with TV development teams to reshape their programmes to work better in a multiplatform environment. I work with Drama, Entertainment, Comedy and Factual bods and am very lucky to be able to speak both lovey and geek language.
I also produce this stuff as well. I love development, but I also love bringing these ideas through the complete process and out the other side.
A lot of companies in the TV industry have been going through a restructuring process as they move towards a larger multiplatform emphasis and I am energised to have been part of helping this evolution happen.
I have a very varied background having worked my way around the broadcasting world - I’ve been on a bit of a mission you see - to learn as much as I can about multiplatform content production and help break down some of these barriers between the TV types and the online types, getting everybody working together. I’m all about multiplatform group hugs!
I’m always looking out for hot new trends and hope that with this blog I can filter these finds back to my readers. There are some crazy talented people out there creating amazing stuff. I can’t wait to find and share these discoveries and hope to bring my own particular take on things to the table.
This is, of course, my own personal blog so the views expressed in here are mine all mine and not necessarily those of my employer.
