I think with a lot of these kinds of sites it’s about creating a magic trick as often as possible to keep people along for the ride. If each page has within it some sort of mechanism or ‘magic trick’ if you will, I think it keeps the users attention and lets you then lead them to content off of the back of this technique. A great example of this is the infamous http://www.a-to-s.co.uk Mercedes flash website. It keeps you watching just to see what trick you are going to show next.

Screenvader is unbelievable. Get something this rich mixed in with just about any other media offering (like your employer’s video) and you’ve got one hell of a rich web destination for your audience.

Later.